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Rating: 5
Reviewed by 5 Clients


The Client: www.northernhottubcovers.com

As Canada's most trusted replacement hot tub cover providers, Northern Hot Tub Covers has been selling custom 'made in Canada' covers and accessories in Northern Ontario for over three decades. Driven by the mission to produce the highest quality products at the lowest price, the company endlessly researches for the new ways and materials to improve upon their existing product portfolio. They are committed to offering trouble-free experience for the customers through a no-nonsense ordering and delivery process.

The Objective

When Northern Hot Tub Covers first contacted eilocal, they were looking for an integrated search and online marketing package for their website. Having helped the clients from similar niches previously, the eilocal SEO team jumped right in to test the waters. The main goal of the campaign was to ensure that the client's typical business workflow as well as all the USP is effectively reflected through their website. Also they needed to ensure that the site communicated right with both customers and search engines.

The Challenge

The SEO challenge that the team at eilocal faced at the beginning of the project had primarily to do lack of a focused keyword plan and a website structure that was very difficult for the Google bots to crawl for indexing. Hence, their previous ongoing stint with SEO was not very fruitful. Considering the niche was very small yet highly intense in terms of prevailing competition on the web, special efforts were required to appeal to the confused buyers and win them over. The major challenges at the start of the campaign included:

  • To restructure the existing website to make it user- as well as SEO-friendly through effective on-page and link-building efforts.
  • To augment the current level of user-engagement by bringing down the rejection rate.

The eilocal Solution

The SEO specialists at eilocal began the task by closely reviewing the spa and hot tub cover industry to identify the typical user behaviour, competitive landscape and the potential search pattern. The On-Page optimization team suggested effective SEO-friendly white-hat recommendations to be implemented on the website and its content. The navigation was improved to make it more user-focused and thus improving the overall interaction and engagement. They augmented the website with essential SEO elements including but not limited to: Page titles, Meta descriptions, Internal link structure, etc. The content was also revamped incorporating the target keywords. This was followed by ongoing link building to increase the overall search popularity and authority of the site.

The Results

The re-design as well as ongoing SEO campaign helped Northern Hot Tub Covers in achieving improved website performance. As a result of the efforts put in by the on- and off-page SEO consultants at eilocal, the site attracted a higher volume of qualified traffic, and eventually greater leads. Here are a few campaign results showcasing the success so far:

1. Higher Keyword Rankings

This table confirms that the client achieved top positions for their targeted keywords, as a result of the eilocal SEO campaign.

2. Increased Website Traffic

As shown in the below table, the traffic to the website had a great boost after the eilocal SEO campaign:

3. Higher Conversions

As confirmed in the below table, the average conversions on the website improved drastically as a result of the eilocal SEO campaign.

Accolades & Accreditation
Best SEO company in Houston, TX Award-winning web design agency Google AdWords certified partner PPC and SEO firm Google Analytics certified digital marketing agency Bing accredited SEO agency
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