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Rating: 5
Reviewed by 5 Clients

Landstar Agent

The Client: www.nonforceddispatch.com

Based in Canton - Ohio (USA), Landstar Agent is regarded as one of the top driver-friendly recruiting agencies with a loyal following over 500 independent owner operators from across the country. The agency helps truck drivers in becoming their own boss and be successful. Landstar Agent is 100% non-forced dispatch and is 100% owner operators. Landstar Agent assists businesses step-by-step through the recruiting process and provides them with long-term support after they sign on.

The Objective

Landstar Agent had a website that was not very effective. It didn't represent the quality of the company or its services and hence was not generating many leads from the Internet. Having reviewed several digital agencies and their offerings, they finally came to eilocal. When they contacted eilocal, Landstar Agent wanted to expand their existing web reach. Their main objective was to increase the number of quality business leads and at the same time decrease the cost accrued for generating them. Having worked on many similar projects in the past, the PPC experts at eilocal were all set for the task in hand. Here is one of the landing pages that the eilocal PPC team built for Landstar Agent as part of the campaign:

The Challenge

Landstar Agent came to eilocal in need of our Search Engine Marketing expertise. They wanted to boost the amount of new customers from the web arm of their business. Since it was their first stint with a PPC campaign, they wanted to maintain their budget along with being able to effectively track each new lead. They were not really convinced (a little impatient rather) with their existing in-house SEO campaign outcomes. They wanted to gain new qualified-traffic to their website, that too quickly. The principle challenges for eilocal comprised of:

  • Quickly build a solid presence for Landstar Agent with the help of highly-targeted PPC ads via relevant keywords on major search engines
  • Identifying the optimal way to generating more traffic for less budget
  • Optimize the campaign ROI to bring in greater leads, and simultaneously, keep the conversion cost minimum

The eilocal Solution

The eilocal PPC specialists began the project by carrying out a thorough research on the industry, the competition, typical search pattern and relevant keyword opportunities. Working with our web development and designing experts, the PPC team created targeted landing pages for Landstar Agent. To measure the performance of the campaign, they embedded tracking codes to the landing pages as well as the website. The codes helped in understanding how to better apportion spend budget, focusing on the most profitable areas of the page. This enabled us to cut the unnecessary costs and optimize the ad placements. Our focus was to constantly keep optimizing the campaign, by refining target keywords and ad content as well as managing budget and bids. This ensured a higher volume of targeted traffic for the spend budget available.

The Results

The landing page that was built focusing on the truck driver recruitment services proved to be a really successful campaign. Through this landing page, Landstar Agent received 7 new leads immediately after launching the campaign. It was an exceptional conversion rate considering the per day budget allocated for the campaign. The ad group targeting keywords related to people searching for 'truck companies' also showed encouraging results. All the ad sets built under the campaign received high quality scores and optimal placements. Over the course of the first month of the campaign, the campaign showed success by generating a higher volume of clicks and greater conversions. The CPC was consistently kept minimal. The client confirms that they have received optimum value against their budget for the campaign.

The below table represents the keyword ranking improvements as a result of the eilocal PPC campaign:

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